{
  "$comment": "Site-wide config: nav, footer, contact, links, logos, feature flags (handoff doc 06 R1/R5/R8). siteUrl: production origin used for canonical/OG/sitemap/JSON-LD — change here when the domain is final.",
  "siteUrl": "https://pum.mx",
  "brand": {
    "name": "¡PUM!",
    "legalName": "¡PUM! Snacks",
    "tagline": "Crujen. Sonríen. Disfrutan.",
    "category": "Palitos de maíz horneados",
    "country": "MX",
    "language": "es-MX"
  },
  "commerce": {
    "currency": "MXN",
    "taxIncluded": true,
    "priceNote": "IVA incluido",
    "shippingFlatMXN": 0,
    "cartStorageKey": "pum_cart"
  },
  "features": {
    "checkoutEnabled": false,
    "comingSoonCapture": true,
    "prelaunchRibbon": true
  },
  "forms": {
    "$comment": "Endpoint URLs for a form/email provider (Formspree, Buttondown, Mailchimp, own API…). Empty string = simulate success locally (pre-launch). Swap providers by editing these only (handoff doc 06 R9).",
    "waitlistUrl": "",
    "newsletterUrl": "",
    "contactUrl": ""
  },
  "navigation": {
    "header": [
      { "label": "Sabores", "id": "flavors" },
      { "label": "Crunch", "id": "crunch" },
      { "label": "Para Papás", "id": "story" }
    ],
    "headerCta": { "label": "Quiero ¡PUM!", "id": "flavors" }
  },
  "links": {
    "home": "/index.html",
    "flavors": "/index.html#flavors",
    "marca": {
      "nosotros": "/marca/nosotros.html",
      "ingredientes": "/marca/ingredientes.html",
      "contacto": "/marca/contacto.html"
    },
    "legal": {
      "privacidad": "/legal/aviso-de-privacidad.html",
      "terminos": "/legal/terminos-y-condiciones.html",
      "envios": "/legal/politica-de-envios.html",
      "devoluciones": "/legal/politica-de-devoluciones.html",
      "facturacion": "/legal/facturacion.html"
    },
    "social": {
      "instagram": "#",
      "tiktok": "#",
      "youtube": "#"
    }
  },
  "footer": {
    "blurb": "Palitos de maíz horneados. Crujen, sonríen, disfrutan. Hecho en México con ingredientes reales.",
    "paymentBadges": ["Visa", "MC", "Amex", "PayPal"],
    "copyright": "© 2026 ¡PUM! Snacks"
  },
  "contact": {
    "address": "Av Alfonso Reyes 100, Zona Valle Poniente, 66196 Cdad. Santa Catarina, N.L., México",
    "addressLines": ["Av Alfonso Reyes 100, Zona Valle Poniente,", "66196 Cdad. Santa Catarina, N.L., México"],
    "phone": "+52 (220) 5678 618",
    "phoneHref": "tel:+522205678618",
    "whatsapp": "+52 220 567 8618",
    "whatsappHref": "https://wa.me/522205678618",
    "email": "hola@pum.mx",
    "billingEmail": "facturacion@pum.mx"
  },
  "logos": {
    "onLight": "/assets/logos/logo-dark.png",
    "onDark": "/assets/logos/logo-white.png",
    "legalHeader": "/assets/brand/logo-corn-u-reversed.png",
    "markU": "/assets/brand/mark-u.png",
    "cornU": "/assets/brand/mark-corn-u-trans.png"
  }
}